Web analytics is a key to every successful online campaign and it needs to be adjusted to your business. It is important to have a thorough view of a campaign and optimize it in accordance to the real metrics, i.e. to the return of investment. The only thing that matters eventually is the total profit of each campaign segment, and that is what a proper analytics must enable.
It is often necessary to link online activities of an user to the earnings that happen offline during some later stage. With that kind of data, it is possible to adjust the web analytics so it can combine other online and offline data thus enabling the precise optimization of your campaigns.
Web analytics must be adjusted to your business, it has to enable the analysis of each campaign segment and support both campaigns and total marketing mix and in that case the success is certain.
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Barbara Mrkić
Marketing director, CARWIZ rent a car
If you want to succeed, you must be better with each new day and we are sure we can do that with Telum.
Ivica Ljoljo
OVB Allfinanz Croatia, Executive Assistant
Collaboration with Telum Ltd company has been very efficient. They are professionals, oriented towards results.
Ivan Bošnjak
Assistant of the Board, ZEPTER
Campaign results managed by Telum company exceeded all our expectations. The investment income ratio was something that no one hoped for. I can recommend them to every company that wants to gain new clients!
