More than 6 billion of hours of videos is seen each month on YouTube. Regarding the amount and the way of usage, YouTube is one of the best and most affordable channels for brand building, but also for direct acquisition of new buyers.
YouTube users are precisely targeted through users' interests, demography, key words, remarketing as well as by targeting a particular video or theme alongside other targeting methods. Formats that can be used are:
TrueView in-stream ads
TrueView in-search ads
TrueView in-display ads
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