SEO is defined as a group of methods whose aim is to increase traffic from organic (non-paid) results in a search engine for quality key words. In comparison to other performance channels, it takes much longer to achieve SEO result, but then the effect lasts much longer as well. That is why SEO delivers the best results in combination with other performance channels such as Google Ads and Facebook Ads.
It is very important to make a thorough analysis of the market, competition, current position and the website as a basis for further SEO activity. Methods used for search engine optimization have to ensure that their effect lasts as lon as possible so they have to be in line with Google recommendations as much as possible.
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